Page also available in German
Create compelling websites faster, better and easier – in dialogue with AI.
August 2026, Routledge (Chapman & Hall)
330 pages, 155 colour illustrations
ISBN 978-1-041-21330-7
Why I wrote this book
In the late 90s, I created my first website and painstakingly worked my way through HTML manuals. Every change was time-consuming and laborious. Today, AI enables a completely new ease in developing websites, which I never thought possible back then. This enthusiasm, combined with my years of experience in UX and website conception, is what I want to pass on to you.
Why you should read this book
Many can develop websites faster with AI today. But the crucial mistake: Being faster is not enough. In this book, you will learn how to use AI specifically to develop better websites – websites that really convince and give you an edge over your competition.
Who benefits from this book?
Everyone who wants to create websites, web apps or prototypes:
- Operators of small sites – from the site for the doctor’s office to the pet shop
- Professionals from design, conception and UX who want to work faster and better
- Anyone who writes (or wants to write) code themselves or works with content management systems
- Anyone who wants to quickly create a really good website with a modular system and AI
Contents of the book: Step-by-step to a successful website with AI
- Understanding the basics: What AI can do and what you need to know about it.
- Goals and target groups: Define clear goals for your site and get to know your target audience.
- Choosing tools: Find the best tools and services for your project.
- Determining the structure: Create sitemaps and wireframes with the help of AI.
- Design and programming: Efficiently implement your website with AI.
- Creating content: Use AI for appealing texts and images.
- Testing and optimising: User tests and AI optimisation of the site.
- Promoting: Modern marketing & SEO with and for AI
More details on developing websites with AI?
The two essential things you need to know for any AI use:
The German original edition of this book was published by Rheinwerk Verlag in 2025. Technical books on the web and AI are almost always translated from English into German – rarely the other way round. For this English edition, all examples, illustrations and templates were reworked for an English-speaking audience.
The author and the AI
Jens Jacobsen has been working as a UX consultant and trainer since 1998.
He supports companies of all sizes in building successful websites, apps and digital offerings. He conveys his knowledge in a practical way in books, seminars and as a lecturer at the DIPLOMA University of Applied Sciences.
In in-house workshops, he passes on his knowledge to product teams and UX departments so that they can also integrate the new colleague AI well, without taking away what they can do better themselves – or what they enjoy.
Voices on the book (German edition, translated)
„Optimal workbook for web designers“
A great book for practical use and an indispensable reference work! I have known Jens Jacobsen for a very long time, also because of his very informative newsletters. In the new book, he manages very well to convey a mixture of theory and practice. This quasi-bible for the web designer is an indispensable reference work, which with further links and QR codes is a great help.
⭑⭑⭑⭑⭑ (5 out of 5 stars)
Gottfried Kraft on Amazon.de
„Holistic consideration of website development“
It is a broad overview on the topic of „building your own presence or brand on the web“. Jens Jacobsen – known above all as a UX expert – guides you step-by-step through all the stages of such a project […], starting with the conceptual groundwork like a target group analysis, to the actual implementation.
⭑⭑⭑⭑⭑ (5 out of 5 stars)
Steffen K. on Amazon.de
„Super exciting and partially immediately applicable“
The tips or of course also the exemplary prompts are helpful. Although I am actually also surprised how long a good prompt sometimes has to be to get the right results. For me, this book has significantly expanded my knowledge on the topic of AI and I can unreservedly recommend it.
⭑⭑⭑⭑⭑ (5 out of 5 stars)
N. Schulz on Amazon.de
Maybe you’ll build faster. You’ll definitely build better.
Discover how to use AI to create good websites that actually reach people.
Routledge (Chapman & Hall), 330 pages
ISBN 978-1-041-21330-7
Any questions?
Feel free to email me – in English or German. I answer every single inquiry personally.
