Developing Websites with AI – Conception, Implementation and Optimization

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Cover Buch Website entwickeln mit KI - Jens Jacobsen

Create compelling websites faster, better and easier—in dialogue with AI.

April 2025, Rheinwerk Verlag, 364 Seiten in Farbe
34,90 Euro

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Why I wrote this book

In the late 90s, I created my first website and painstakingly worked my way through HTML manuals. Every change was time-consuming and laborious. Today, AI enables a completely new ease in developing websites, which I never thought possible back then. This enthusiasm, combined with my years of experience in UX and website conception, is what I want to pass on to you.

Why you should read this book

Many can develop websites faster with AI today. But the crucial mistake: Being faster is not enough. In this book, you will learn how to use AI specifically to develop better websites – websites that really convince and give you an edge over your competition.

Innovative: Unique integration of AI into all phases of website creation.
Practical: Step-by-step instructions, clear examples, immediately applicable.
Flexible: Independent of specific AI tools and providers.
Competitive advantage: Develop better websites than your competition – and only the content and features that people really need.
Comprehensive: From conception to content creation and programming to marketing.

Who benefits from this book?

Everyone who wants to create websites, web apps or prototypes:

Operators of small sites – from the site for the doctor’s office to the pet shop
Professionals from design, conception and UX who want to work faster and better
Anyone who writes (or wants to write) code themselves or works with content management systems
Anyone who wants to quickly create a really good website with a modular system and AI

Contents of the book: Step-by-step to a successful website with AI

Understanding the basics: What AI can do and what you need to know about it.
Goals and target groups: Define clear goals for your site and get to know your target audience.
Choosing tools: Find the best tools and services for your project.
Determining the structure: Create sitemaps and wireframes with the help of AI.
Design and programming: Efficiently implement your website with AI.
Creating content: Use AI for appealing texts and images.
Testing and optimising: User tests and AI optimisation of the site.
Promoting: Modern marketing & SEO with and for AI

**Alt-Text:** Eine zyklische Grafik stellt den Prozess der Website-Erstellung mit KI dar. Sie beginnt mit „0: KI verstehen“ und führt über sieben nummerierte Schritte: (1) „Ziele & Zielgruppen“, (2) „Werkzeuge wählen“, (3) „Struktur bestimmen“, (4) „Design & Programmierung“, (5) „Inhalte erstellen“, (6) „Testen & optimieren“ und (7) „Bekannt machen“. Die Schritte sind durch orange Pfeile verbunden und bilden einen Kreislauf. In der Mitte steht „Feedback einholen“, mit mehreren Pfeilen, die auf verschiedene Phasen verweisen, was auf iterative Verbesserungen hindeutet. — *The steps to create a good website with AI*

More details on developing websites with AI?

The two essential things you need to know for any AI use:

Vier Spielkarten mit Illustrationen und kurzen Aussagen veranschaulichen „die 4 goldenen Regeln zur Arbeit mit KI“: „KI ist Partnerin, nicht Packesel“ – Eine Person und ein Roboter gehen Hand in Hand, was auf Zusammenarbeit hindeutet. „KI braucht gute Wegweisung“ – Ein Roboter folgt einem Wegweiser mit der Aufschrift „DORTHIN“ und hält ein Smartphone in der Hand, das Navigation symbolisiert. „KI kann in die Irre führen“ – Ein Roboter zeigt in die entgegengesetzte Richtung wie das Schild, vor dem er steht, was auf mögliche Fehlleitungen durch KI hinweist. „Keine KI passt in jedes Team“ – Eine Person mit Rucksack steht mit einem Saugeroboter vor einer Berglandschaft, was auf die Notwendigkeit von passender KI für die Aufgabe hinweist. — Die 4 golden rules for working with AI

Eine schwarz-weiße Zeichnung zeigt eine Meereslandschaft mit Strand, Meer, Sonne und zwei Möwen. Rechts daneben steht das Akronym „MARE“ mit den zugehörigen Begriffen: Motivation Aufgabe Resultat Exempel Rolle Zusatzinfo Das Bild vermittelt das „MARE-Prinzip“ als Struktur für effektives Prompting. — The MARE principle for prompting

More information like the table of contents and sample chapter > at Rheinwerk Publishing.

Foto von Jens Jacobsen mit einem Roboter auf dem Schoß — *The book was created in close collaboration with AI.*

The author and the AI

Jens Jacobsen has been working as a UX consultant, conceptualiser and trainer since 1998.

He supports companies of all sizes in building successful websites, apps and digital offerings. He conveys his knowledge in a practical way in books, seminars and as a lecturer at the Diploma University.

In in-house workshops, he passes on his knowledge to product teams and UX departments so that they can also integrate the new colleague AI well, without taking away what they can do better themselves – or what they enjoy.

> More about Jens Jacobsen

Voices on the book (German edition)

„Optimal workbook for web designers“

A great book for practical use and an indispensable reference work! I have known Jens Jacobsen for a very long time, also because of his very informative newsletters. In the new book, he manages very well to convey a mixture of theory and practice. This quasi-bible for the web designer is an indispensable reference work, which with further links and QR codes is a great help.

⭑⭑⭑⭑⭑ (5 out of 5 stars)

Gottfried Kraft on Amazon

„Holistic consideration of website development“

It is a broad overview on the topic of „building your own presence or brand on the web“. Jens Jacobsen – known above all as a UX expert – guides you step-by-step through all the stages of such a project […], starting with the conceptual groundwork like a target group analysis, to the actual implementation.

⭑⭑⭑⭑⭑ (5 out of 5 stars)

Steffen K. on Amazon

„Super exciting and partially immediately applicable“

The tips or of course also the exemplary prompts are helpful. Although I am actually also surprised how long a good prompt sometimes has to be to get the right results. For me, this book has significantly expanded my knowledge on the topic of AI and I can unreservedly recommend it.

⭑⭑⭑⭑⭑ (5 out of 5 stars)

N. Schulz on Amazon